The 118th Daily-use Articles Trade Fair – On-site Conference & Forum Agenda

*Updated on July 14. For any changes, please refer to the on-site information.

[July 24 – Forum Overview]

14:00–16:30 | Hall N3 – Conference Area
Light Industry • From Zero to Global – Practical Forum on Cross-Border Trade

• 14:00–14:10 Opening Remarks
• 14:10–14:55 Starting from Zero: New Global Routes for Light Industry
  — He Shenjia, Senior Operations Manager, Made-in-China.com
• 14:55–15:40 Digital-Driven Precision Expansion: SMEs' Cross-Border Growth Strategy
  — Mou Jing, Special Lecturer, Focus Business School
• 15:40–16:30 Decoding North America: High-Potential Market Strategies for Light Industry
  — Zhang Xuan, Overseas Market Consultant, inQbrands

10:00–12:15 | Hall N5 – Conference Area
Yangtze River Delta AI Industrial Design Forum & Achievement Exchange

• 10:00–10:05 Opening Remarks
• 10:05–10:35 Opening Ceremony
• 10:35–10:50 Smart Factory for Outdoor Apparel Fabric
  — Wang Junli, Deputy Chief Engineer, Shanghai Jialinjie Textile Technology Co., Ltd.
• 10:50–11:05 Design + Intangible Cultural Heritage: Building China’s Cultural IP
  — Wu Yuntao, Senior Arts & Crafts Artist, Lu Yu Zisha Studio
• 11:05–11:25 New Product Launch
• 11:25–11:40 Why Designers? Logic, Magic, Original Intention
  — Ren Yiming, Design Manager, Shanghai Wushi Industrial Design
• 11:40–11:55 Mass Market with Bespoke Thinking
  — Zhou Liyan, Ph.D., Deputy Director, Guofeng Apparel Committee, China National Garment Association
• 11:55–12:15 New Product Launch

13:30–17:00 | Hall N5 – Conference Area
Insight into the Future, Trends for All – 2025 Tmall Homeware Trend Forum

• 13:30–13:35 Opening Remarks
• 13:35–14:00 2025 H1 Trends for Tmall Kitchen & Tableware
  — Kai Xi, Category Manager, Tmall Homeware
• 14:00–14:30 Titanium Era: Revolution in Healthy Cookware
  — Li Jie, VP, Zhejiang Kangbach Technology Co., Ltd.
• 14:30–15:00 The Fashion of Titanium Cups & Bottles
  — Zeng Rui, Chairman, Ningbo IU Holdings Co., Ltd.
• 15:00–15:30 A Good Water Bottle You Can Have Fun With
  — Wang Jiecong, CEO, Yiwu MIDI Technology (BABLOV)
• 15:30–16:00 Style Evolution of the Modern Housewife
  — Chen Haiwen, Brand GM, Ningbo Modern Housewife Supply Chain
• 16:00–16:30 Redefining the Aesthetics of Kitchen Life
  — Xu Chenlong, President, Ningbo Cartemark Smart Kitchenware Co., Ltd.

[July 25 – Forum Overview]

10:00–12:35 | Hall N3 – Conference Area
2025 China Daily-use Innovation Retail Summit
Forecasting Trends • Creating Bestsellers • Marketing Transformation

• 10:00–10:05 Opening Remarks
• 10:05–10:35 Douyin E-commerce Trend Insights
  — Wang Zihang, Home Category Operations Manager, Douyin E-commerce
• 10:35–11:05 Daily Goods Traffic from Scratch: Xiaohongshu Matrix Strategy & Full Funnel Conversion
  — Wang Ru, Senior Strategy & Marketing Manager, Xiaohongshu
• 11:05–11:35 Order Explosion Alchemy: Kuaishou’s 2025 Full-Spectrum Strategy
  — Li Jing, Head of Personal Care & Daily Goods Category, Kuaishou
• 11:35–12:05 From Viral Products to Sustained Growth – Empowering Products with IP
  — An Yuanyuan, GM, Shanghai Xinyi Yang Media
• 12:05–12:35 Winning Design: The Stories Behind 3 International Awards
  — Zhu Xichao, Director of Marketing & R&D, Shanghai Solid Stainless Steel Co., Ltd.

13:30–16:30 | Hall N3 – Conference Area
Breaking Through with Data in a Saturated Market – JD.com 2025 Trend Forum

• 13:30 Opening Remarks
• 14:00–15:00
  • 2025 H1 Household Cleaning Trend Insights
    — Hong Wei, JD Household Cleaning Category Director
  • Breaking Bottlenecks: 2025 Daily-use Category Trends in a Saturated Market
    — Jing Xuexue, JD Daily Goods Category Director
• 15:00–15:30 Redefining the New Generation of Housekeeping
  — Xi Yalan, GM, Jiaxing Baojiajie Cleaning Products
• 15:30–16:00 Good Housewife – Creating a Warm Home
  — Yin Jianguo, Brand GM, Guangzhou Good Housewife Daily Products
• 16:00–16:30 From Consumer Insight to Bestseller Incubation
  — Yu Yuehao, JD Self-operated Purchasing Director

10:00–12:45 | Hall N5 – Conference Area
Tariff Walls vs. Blue Ocean Opportunities – 2025 Cross-border E-commerce Market Salon

·         10:00–10:05 Opening Remarks

·         10:05–10:25 Challenges and Opportunities for Cross-border E-commerce under Tariff Barriers
— Zhu Lei, Lawyer, Shanghai Landing (Shenzhen) Law Firm

·         10:25–10:45 Deep Dive into the European Market & Efficient Operation Strategies for Independent Sites
— Cheng Tao, Founder, Hangzhou Kuajingyi Network Technology Co., Ltd.
CEO, Hangzhou Center for Branding, Digital Marketing, and Influencer Promotion

·         10:45–11:05 Precise Product Launching and Bestseller Case Analysis in Cross-border E-commerce
— Hu Xinhua “Skyla”, Founder, Tianji Network

·         11:05–11:25 How Emerging Market Sellers Can Leverage Overseas Influencers for Social Media Marketing
— Da Chuan, Regional Director & Guest Lecturer, WoTu

·         11:25–11:55 Platform Insights: Eastern Europe (eMAG), Latin America (Mercado Libre), Middle East (SHEIN)
— Addison Gu, Senior Merchant Recruitment Manager, eMAG
— Alina Li, Channel Sales & Ecosystem Manager, Mercado Libre China
— Michelle He, Merchant Operations Manager, SHEIN

·         11:55–12:05 Cargo Owner Matchmaking

·         12:05–12:45 Platform Onboarding Consultation Session

13:30–16:05 | Hall N5 – Conference Area
Efficient Management • Regional Breakthrough • Bestseller Strategy – 2025 New Retail Transformation Summit for Supermarkets

• 13:30–14:00 Registration
• 14:00–14:05 Opening Remarks
• 14:05–14:35 Dissecting Successful Supermarket Adjustments – Opening New Chapters, Restarting the Journey
  — Bao Xiaoping, Chairman, Henan Quanda Supply Chain Management Co., Ltd.
• 14:35–15:05 From Overwhelming Inventory to Order Explosion: Unpacking SKU Streamlining and Supply Chain Restructuring
  — Fan Peiting, Deputy General Manager & Deputy Director of Product Center, Hubei Huangshang Group
• 15:05–15:35 Farewell to Involution! Reshaping Regional Profitability through Channel Innovation
  — Zhou Xu, Vice President, Supermarket Division, Better Commercial Group;
  Co-founder & General Manager, TrueCityMei Supply Chain Management Co., Ltd.
• 15:35–16:05 Rebuilding Supermarket Profit Pools with “Great Products” – A Win-win Ecosystem of Quality and Value
  — Zhao Yongjian, General Manager, Zhejiang Ruikang Daily Necessities Co., Ltd.

14:00–15:00 | Hall N1-B2B – Conference Area
IP Gravity Field: CLE × Shanghai Daily-use Fair Crossover Matchmaking – IP × General Merchandise
2025 Cross-sector Resource Precision Matching Summit
Efficient matchmaking, one-stop solutions for licensing needs

July 24–25 | Hall N3 – TAP Business Matchmaking Area & TAP Lounge
Themes:

• Supermarket Sourcing Matchmaking
• Overseas Buyer Matchmaking

Participants: TAP Invited Buyers vs. Pre-booked Exhibitors