Do Business in China with CDATF

– Asia’s Leading Homeware Sourcing Fair

110,000+ buyers • Direct access to China’s booming homeware market • Regional reach across Asia

Explore 2025 Exhibitor Directory

The China Daily-Use Articles Trade Fair (CDATF) is Asia’s leading sourcing fair for daily-use homeware, held every July at the Shanghai New International Expo Center (SNIEC).

As the gateway to China’s vast and fast-growing consumer market, CDATF enables exhibitors to connect directly with retailers, distributors, e-commerce platforms, and sourcing agents actively looking for new products and partnerships.

While China remains the core focus, exhibitors also benefit from exposure to regional buyers from Japan, Korea, Southeast Asia, and other key markets, making CDATF a strategic platform for both market entry and international expansion.

Who You Will Meet

CDATF attracts a highly qualified audience of trade buyers and decision-makers from across the globe.

Importers, distributors & wholesalers

Looking for reliable suppliers and new product lines

Retailers & chain stores

Sourcing directly for department stores, supermarkets, lifestyle and specialty shops

E-commerce & cross-border platforms

China’s leaders (Tmall, JD.com, Pinduoduo, Douyin, Kuaishou, rednote) plus global players (Shopee, Lazada, Amazon) seeking trending and competitively priced products

Brand owners & private labels

Seeking OEM/ODM partners to develop customized products

Purchasing managers & sourcing agents

Representing international companies and trade groups to identify qualified suppliers

Iwatani Meets Chinese Buyers | Interview at CDATF 2025

Breakdown by Buyer Type

Global Buyer Snapshot

Explore Full 2025 Visitor Statistic

Benefits for Exhibitors

By exhibiting at CDATF, you gain a competitive edge in the daily-use homeware market.

Reach Verified Buyers

Connect with 110,000+ sourcing professionals through exhibitor tagging, matchmaking services, and other targeted tools.

Enter the China Market

Access the world’s largest and fastest-growing homeware market, where demand for innovative, high-quality, and competitively priced products continues to expand.

Showcase & Launch

Present your latest products among 100,000+ new launches each year, capturing the attention of retailers, distributors, and leading e-commerce platforms.

Amplify Your Brand

Reach buyers through CDATF’s subscriber base, digital channels, and media network, ensuring visibility before, during, and after the show.

Exhibitor Services & Support

At CDATF, we go beyond providing exhibition space.

Our team delivers end-to-end support before, during, and after the fair to ensure every exhibitor achieves maximum return on investment.

Get Ready – Pre-show Support

Guidance + early exposure.

Exhibitors are promoted through listings, newsletters, and social campaigns. Overseas brands also receive tailored support on how to adapt to the Chinese homeware market and maximize ROI.

Stand Out – Onsite Visibility

Be seen by the right buyers.
Visitor brochures and themed sourcing routes highlight key categories and direct buyer traffic to relevant exhibitors across kitchenware, cleaning, textiles, lifestyle, and more.

Stay Connected – Post-show Impact

Extend your reach beyond the fair.

Exposure continues through event video recaps and year-round online connections via the Smart Sourcing Assistant, keeping your products visible to buyers after the show.

Voices from the Buyer Side

CDATF this year showcased cutting-edge trends and innovations while providing buyers with rich opportunities for networking and collaboration. With exhibitors and buyers from around the world, the event fostered promising business prospects. The procurement matchmaking service stood out — the staff were warm and professional, the meetings ran efficiently, and the exhibitors were a perfect fit. I explored many new products and look forward to even stronger cooperation. I believe next year will be even more successful!

Xiaoxiang Supermarket

Meituan

Many people in Korea and other countries may not yet be familiar with CDATF. But once you attend, you’ll discover numerous outstanding companies hidden like gems. This fair is truly a treasure trove for sourcing, and I highly recommend it.

Min Hyunsik

Secretary-General, Seoul On-line Business Association, Korea