Reach Global Buyers | Exhibit at CDATF 2026

Why Exhibit in CDATF

110,000+ buyers • Direct access to China’s booming homeware market • Expand your reach across Asia

Explore 2025 Exhibitor Directory

Exhibiting at CDATF 2026, held at the Shanghai New International Expo Center, provides a comprehensive access to China’s dynamic homeware market. As the premier platform for the China Daily Use Article 2026, the fair connects exhibitors with thousands of professional buyers from China and across Asia, including Japan, Korea, and Southeast Asia.

With over 3,500 exhibitors and 110,000+ trade visitors, CDATF offers a high-visibility stage to showcase products, introduce innovations, and secure OEM/ODM partnerships. Participation enables brands to expand market reach, gain regional and global exposure, and engage directly with retailers, distributors, e-commerce platforms, and sourcing agents actively seeking new products.

Who You Will Meet

CDATF attracts a highly qualified audience of trade buyers and decision-makers from across the globe.

Since 1953, CDATF has grown from a domestic exhibition into one of Asia’s most influential consumer goods trade shows, held at the Shanghai New International Expo Center.

Exhibitors can look forward to meeting a wide spectrum of professional buyers:

Importers, distributors & wholesalers seeking reliable suppliers and trending products.

Retailers & chain stores sourcing for supermarkets, lifestyle shops, and specialty stores.

E-commerce platforms including Tmall, JD.com, Shopee, Lazada, Amazon, and more.

Brand owners & private labels looking for OEM/ODM partners.

Purchasing managers & sourcing agents representing international companies and trade groups.

Breakdown by Buyer Type
See the diverse buyers you’ll meet, from importers and retailers to e-commerce platforms and private labels.

Top Product Interests
Discover which homeware and lifestyle products attract the most buyer attention.

Iwatani Meets Chinese Buyers | Interview at CDATF 2025

Breakdown by Buyer Type

Global Buyer Snapshot

Market Reach & International Exposure

CDATF delivers extensive regional and global visibility, offering exhibitors direct access to buyers across Asia and key international markets. Held at premier venues such as the Shanghai New International Expo Center, the event attracts decision‑makers from retail chains, import/export firms, wholesalers, and fast‑growing e‑commerce and cross‑border platforms. Its strong presence across East Asia, Southeast Asia, the Middle East, Europe, and the Americas makes CDATF a strategic gateway for brands aiming to expand into high‑growth Asian markets.

Exhibitors can gain a competitive advantage through exposure to buyers actively sourcing new products, private‑label opportunities, and trend‑driven assortments for both online and offline channels.

See the Full 2025 Stats

Benefits for Exhibitors

By exhibiting at CDATF, you gain a strong competitive edge in the daily‑use homeware market.

Connect with Qualified Buyers

Engage directly with 110,000+ verified sourcing professionals using smart exhibitor tagging, structured matchmaking, and targeted engagement tools designed to maximize meaningful meetings and shorten sales cycles.

Enter the China Market

Tap into one of the world’s largest and fastest‑growing homeware markets, where retailers and platforms actively seek innovative, high‑quality, and competitively priced products.

Showcase & Launch

Introduce new products alongside 100,000+ yearly launches, capturing the attention of global retailers, distributors, and major e‑commerce platforms looking for the next big trend.

Amplify Your Brand

Boost your visibility through CDATF’s digital channels, subscriber network, and media partnerships—ensuring your brand stays in front of buyers before, during, and after the show.

Apply Now as an Exhibitor

Secure your position as a CDATF exhibitor in Shanghai—gain premium exposure at one of Asia’s most established homeware platforms.

Exhibit at CDATF 2026 to connect with verified buyers, expand into the China market, and strengthen OEM/ODM partnerships. Inquire today to reserve your space and elevate your global reach.

Get Ready – Pre-show Support

Guidance + early exposure.

Exhibitors are promoted through listings, newsletters, and social campaigns. Overseas brands also receive tailored support on how to adapt to the Chinese homeware market and maximize ROI.

Stand Out – Onsite Visibility

Be seen by the right buyers.
Visitor brochures and themed sourcing routes highlight key categories and direct buyer traffic to relevant exhibitors across kitchenware, cleaning, textiles, lifestyle, and more.

Stay Connected – Post-show Impact

Extend your reach beyond the fair.

Exposure continues through event video recaps and year-round online connections via the Smart Sourcing Assistant, keeping your products visible to buyers after the show.

Voices from the Buyer Side

CDATF this year showcased cutting-edge trends and innovations while providing buyers with rich opportunities for networking and collaboration. With exhibitors and buyers from around the world, the event fostered promising business prospects. The procurement matchmaking service stood out — the staff were warm and professional, the meetings ran efficiently, and the exhibitors were a perfect fit. I explored many new products and look forward to even stronger cooperation. I believe next year will be even more successful!

Xiaoxiang Supermarket

Meituan

Many people in Korea and other countries may not yet be familiar with CDATF. But once you attend, you’ll discover numerous outstanding companies hidden like gems. This fair is truly a treasure trove for sourcing, and I highly recommend it.

Min Hyunsik

Secretary-General, Seoul On-line Business Association, Korea