Shanghai New International Expo Centre ( SNIEC)

TAP buyer

The Target Attendee Programe (TAP) is a typical visitor service designed by Reed Exhibitions. It is one of our initiatives for adding values to customers.

TAP programmes bring ambitious exhibitors with the most influence and/or buyer power that they want to see to events.


How it works

- A dedicated TAP team to identify, invite and sustain customer relationship across the entire show cycle.


- A combine of intelligent online system and mobile offline customer service to ensure network expansion activities can transforming relationship altoghether.


Who can apply for TAPs

•A TAP buyer must has purchase right or is involved in purchase process within a business.

•A TAP buyer must possess a clear purchase target for the current visit.

•A TAP buyer must come from the mall, supermarket, convenience store, e-commerce platform, life museum and so on


Benefits for TAPs

•Exclusive lounge: this is a perfect place for refreshment during the 3-day visiting journey, with snacks and soft drinks to enjoy for any time.

•Exquisite gift set: each year the show team select remarkable gift for TAP buyers to preserve. This is our unique way to show our thanks for clients.

•Private meeting room: All TAP buyers can reserve these rooms for any confidential buiness meeting. Each one can fit 4 people.

•Admission: A special line will be save for all TAP buyers to claim badges rather waiting in the long crowdy queue with rest visitors.