The 115th China Daily-use Articles Trade Fair opens today with the entry of leading department store groups

On 22 July, the 115th China Daily-use Articles Trade Fair, which has attracted much attention from the industry, was grandly opened in Shanghai New International Expo Centre. After more than a year of careful preparation, the new session of the CDATF will gather the four sides of the Department Stores industry development trend, the eight exhibitors momentum like a rainbow, so that all the audience fully felt the growth of China's Department Stores entity economic growth of the great resilience and the future of the industry's huge space to boost.

        On the opening day, 3,000 strong exhibitors in the department store industry gathered at the site, covering a richer range of department store categories, full of tension, 180,000 square metres of luxurious exhibition hall, after the organisers of the scientific and reasonable planning and adjustment, a total of eight thematic zones and thirteen pavilions, 20 categories of more than 100,000 department store new products and fashionable goodies in one-stop. The more concentrated and efficient procurement mode will help the audience to take the lead in the second half of the industry's peak procurement season and ride the waves. The brand new department store track, fancy marketing game, and heavyweight pop-up name scene will be presented in a panoramic view in the three-day CDATF meeting.

Taking advantage of industrial clusters, pavilions from all over the world are collectively stationed there

 As a famous exhibition in the field of household department store and new retail, the 115th China Daily-use Articles Trade Fair will closely observe the trend of the department store industry, make timely adjustments in the face of the market environment and industry challenges in 2021, and endeavour to achieve the internationalisation of exhibitors, specialisation of the exhibition area, and precision of services.

 On the first day of the opening, not only tens of thousands of professional visitors flocked to the venue, but also groups of powerful enterprises of different categories were stationed in each exhibition hall. Characteristic pavilions from Ningbo, Fujian, Dongguan, Yiwu Importers Association, Huairen, Chongqing and other places, with new department stores, new technology, source quality, cost-effective, resource-rich and many other advantages, to help the department store home furnishing market to lead the new wind direction, open up new opportunities for buyers to focus on purchasing provides great convenience.

The international pavilion composed of Japan and South Korea will show the exotic department store style of East Asia to the fullest. Against the background of the great integration of Chinese and foreign cultural exchanges, the international pavilion will closely interact with the domestic audience and share the annual department store feast.

Gathering buyers' source of living water, building a strong purchasing power matrix

        Driven by the national "double cycle" strategy, the purchasing demand of domestic department store and household industry has been released unprecedentedly. In order to ignite the enthusiasm of people in the department store industry to visit, communicate and trade, the 115th China Daily-use Articles Trade Fair has issued invitations to professional wholesale markets all over the country. Core wholesale markets from East China, Central China and South of  China have organised numerous wholesale, agent and dealer groups to visit the Fair.

        Among them, Shanxi Lvliang Purchasing Group, Hunan Shaodong International Trade City Purchasing Group, Nanjing Suning Wholesale Commodity Market Purchasing Group, Suzhou Zhongxiang Wholesale Commodity Market Purchasing Group, Yancheng Merchants Field Purchasing Group, Nantong Shangmeijia Trade City Purchasing Group, Weihai Wholesale Commodity Market Purchasing Group, Yantai Three Station Wholesale Commodity Market Purchasing Group, Liaocheng Xiangjiang Guangcai Market Purchasing Group, Heze Huadu Department Store Market Purchasing Group, Tengzhou True Love Mall Purchasing Group, Zhoukou Huayao City Purchasing Group, Bozhou Agricultural Trade City Purchasing Group, Zhengzhou Bairong Mart Purchasing Group, Shijiazhuang Taihe Nan Sanjiao Market Purchasing Group, Northwest Commodity Market Purchasing Group, Xining Jisheng Commodity Wholesale Market Purchasing Group, and Ningxia Shandu Small Commodity Market Purchasing Group have all been invited to the venue to discuss the procurement. These core buyers from department stores, chain stores, e-commerce companies, wholesale markets, agents and other channels, many of whom have participated in the Fair for many times, have become old friends and fans of the Fair, and have given the Fair a very high evaluation. Among the nearly 4,000 buyers invited to the show, 90% of them have independent purchasing power, and they are looking forward to the Department Stores Fair, and will return home fully loaded in the three-day event.

Big BOSS buyer group gathered, e-commerce platform throw heavy orders

        As the influence of the whole of Asia's department store industry trade exchanges, new product release comprehensive trade procurement platform, the 115th CDATF will be the strength of the aggregation of buyers and sellers, with a good reputation for products to win the industry's recognition, and is committed to creating a comprehensive coverage, leading the forefront of the quality of the feast. Many domestic well-known head KA stores, e-commerce platforms have also reloaded to open the second half of the retail e-commerce procurement plan.

        At the exhibition site, rainbow malls, wide supermarkets, three rivers shopping group, jiale home supermarket, hualian supermarket, huarun vanguard and other nationally renowned malls and supermarkets one after another to reach a preliminary cooperation intention, for the department store will be a strong diversion. From the field of e-commerce, Pinduoduo, Shanghai Qisi network technology, more food, etc. also continued to invest in large sums.

        Through the "TAP Diamond VIP Club" service, the organiser has established an efficient communication bridge between the core purchasing decision makers from shopping malls, supermarkets, living museums, featured terminal shops, e-commerce platforms, provincial and municipal distribution agents and the exhibitors' senior management to achieve rapid matching and help exhibitors accurately locate the purchasing terminals, which has greatly improved the experience of the exhibitors and visitors. This has greatly enhanced the experience of exhibitors and visitors, and has been praised by everyone.

"Baihuohui" mini programme debut, online shopping exhibition year-round procurement without worrying about

        In order to provide an unprecedented smooth experience for the audience, the 115th CDATF is also unique in new media interaction, the new "BaiHuohui" WeChat app, which realises the exhibitors' directory, one-click access to popular products, one-stop mastery of the show's information dynamics, and the ability to travel to the fair online with a mobile phone. In addition, using the "BaiHuohui" app, the audience can also watch the live broadcast of the exhibition online, and be the first to praise and call for their favourite department store products.

        This unprecedented form of "Online shopping exhibition" greatly saves the complicated and lengthy on-site consultation and optimises the audience's visiting experience. It is worth mentioning that the online purchasing docking of "BaiHuohui" can be connected to the Department Store, and can be accessed before and after the exhibition, so that purchasing can be done without any worry throughout the year.

Creating a diversified department store space, young visitors will visit the IP licensing exhibition area

With the development of the times, the audience of daily necessities consumers is also expanding. The idea of creating cross-border IP around daily-use department stores greatly satisfies young people's preference for home life. In order to cater to the tastes of young audiences, the organisers of this year's CDATF will join hands with Rainbow Design Network and Tease to create an IP concept exhibition area and a special exhibition area for new department store products, combining with the consumer insights on home life to make the site an "IP x CDATF" trend bazaar, so that the buyers and exhibitors on site will be able to experience the seriousness and beauty of life in addition to discovering new business opportunities. The British Museum was also present at the exhibition.

        In the exhibition area, the British Museum, Dunhuang Art Museum, Palace Museum, One Man, Frozen, Cherry Pills, Kumamoto Bear, King of Thieves, Little Yellow Man, Pony Pauli, SpongeBob SquarePants, Disney, Doraemon, Kung Fu Panda, Justice League, Marvel, Hello Kitty, Bills, Pokémon, Hello Duck, G.Duck, Cannonball, Hans Christian Andersen and Grimm's Fairy Tales were perfectly presented. More than 60 IP images are perfectly presented, with classic Japanese and European comics and national trends competing for attention, IP images and their peripheral licensed products, as well as new national trends and museum derivatives in line with the current trend are numerous. Visitors will feel as if they have entered a dream kingdom when they visit the museum.

The first day of the 115th CDATF was an unprecedented event, with a large gathering of powerful buyers, a unique "cloud shopping exhibition", and an IP licensing zone that has become a must-visit spot for netizens. The close communication between exhibitors and visitors, and the wonderful and profound on-site activities all highlight the vigorous vitality of the department store industry. 23rd July will be the second day of the CDATF, there will be more mysterious big names to shine, I hope that the department store people who missed the first day of the excitement to focus on the excitement of the second day of the CDATF.