The 114th department store will again "zoom", 2020 department store feast is coming hot!

Benefiting from the improvement in consumer quality demand and the diversification of consumption scenarios, the domestic department store industry, which has undergone a period of transformation, is gradually escaping from the trough of sales decline and achieving a rebound. According to the latest statistics from the National Bureau of Statistics, from January to November 2019, the total retail sales of domestic consumer goods reached RMB 37,287.2 billion, with a cumulative growth of 8%, of which the vast majority of daily-use department stores achieved positive growth. Through a series of technological and conceptual outputs such as "digitalisation plus", "supply chain iteration" and "consumer scene innovation", the department store market is expected to return to the C position of the new retail map and play an New industry leads to new mode, new technology is the key to new retail.

With new industries driving new models and new technologies driving new scenarios, the speed and magnitude of changes in the department store market undergoing transformation and upgrading have shown a drastic increase, and the demand for high-quality and innovative products from viewers and buyers has become even more urgent. How to track the pace of innovation in the department store industry under the new normal, as well as more accurate and rapid access to information on product updates? The 114th China Daily-use Department Store Commodity Fair & Smart Life Expo, which will be held from 23 to 25 July 2020, will meet the demands of visitors and buyers through a series of innovative means of change (thematic scenarios of product categorisation, new product releases by big-name exhibitors, and precise buyer services). At that time, 3,000 quality exhibitors from home and abroad will join the mid-year feast of the department store industry, and nine thematic zones covering all categories of household department stores will also be unveiled successively, comprehensively "igniting" the public's quality of life to a new boom.

9 thematic exhibition areas new departure, the source to lead the trend of the department store

Based on the keen insight into the development trend of the home furnishing department store industry, the 114th Department Store Fair will re-layout the exhibition area, especially open the new outdoor pavilion W6-W8 pavilion, to achieve the full bloom of the whole field of 16 characteristic pavilions. After expansion and upgrading, the new Department Store Fair will form a total of nine thematic exhibition areas:

- The Home Boutique Zone, which brings together the beautiful creativity of home life.

- Modern Kitchen, where you can easily enjoy your cooking time.

- Firing Art Zone, where you can appreciate the beauty of things made by fire.

- Shape Your Life Zone, showcasing environmentally friendly and durable plastic products

- The Clean Space Zone, where you can do the tedious chores at home.

- Drinking and Eating Zone, which expresses the ultimate attitude towards dining.

- Bamboo Ceramics, a place to get back to the basics.

- Speciality Pavilions: A one-stop experience of selected lifestyles from around the world.

- Intelligent Lifestyle Zone, which is a collection of intelligent trends

It can be said that environmental protection and energy saving, science and technology, fashion, high-end, cutting-edge creativity, all the "department store people" to pursue the good will be the 114th Department Store will be a show all. The novel layout of the exhibition area will not only closely match the development trend of the department store market, but also bring the audience a more intuitive and convenient visiting route to optimise their viewing experience.

Hundreds of thousands of pop-ups are ready to be launched, the value of the creative surge to come!

Not only the staggered pavilions, the CDATF also has hundreds of thousands of dazzling array of speciality goodies ready to be launched, value, creativity, design surging, high-quality products, leading-edge technology throughout the impact of the audience's eyeballs, so that people are dazzled.

Single cylinder levitation mop, achieve levitation dumping water self-cleaning multifunctionality in one, let the house cleaning become fun; another bathroom multifunctional tissue box, has a double layer of storage space and non-perforation sticker hanging installation, refuses to be messy and simple as it.

The exhibitor launched the world's first wireless ironing machine, a multi-purpose, ironing, de-furring, rechargeable treasure all kinds of operations omnipotent, is the travelling out of the necessary artifacts. Another vigo thermal insulation water set, a blend of colourful, youthful and cool elements, is a perfect match between the value and function of the water set power.

Exhibitors brought a wide range of cups and jugs, whose unique shapes will surely take the audience's breath away, perfectly fulfilling the promise of "beautifying life, everywhere Longstar".

Stainless steel kettles, frying pans, steamers, soup and milk pots, pressure cookers and vacuum insulated utensils, dozens of series of hundreds of products, ready to site sweep the audience do not miss.

Storage supplies have always been one of the main products of the CDATF, Jingyi Plastic this time out of the ordinary, the materials used in the health of the odourless PP material to create the "Doraemon Magic Pocket Recommended" - baby hanging clothes type double-door storage cabinet, to each of the children who are growing up; its built-in The built-in hanging function can organise the whole childhood and take care of the baby without any worries.

 Boutique services throughout the whole process of care Big buyer groups to visit

As a long-established industry event, the CDATF will create boutique buyer services for a long time. According to the post-show statistics, the 113th Department Store Fair in 2019 received more than 93,690 buyers in total, among which 4,007 buyers from 23 professional buyer groups from Shandong, Jiangsu, Yunnan, Henan and other places were active. The group buyers benefited from the value-added services provided by the organisers of the show, such as bus transportation, exclusive lounges and high-quality exhibitor recommendations.

In addition, TAP Diamond VIP Club was specially launched to provide 1,882 decision-makers and high-end buyers from national and regional supermarkets, lifestyle stores and e-commerce platforms with clear purchasing intentions with a number of exclusive VIP services, including exclusive entry channels, access to a wide range of purchasing matches, and precise search for partners, which realised an efficient and precise matchmaking between buyers and target exhibitors, and boosted the trading market. The trading market has been on the rise.

In 2020, the new CDATF will continue to gather a large number of big-name buyers, and strive to create more dynamic trading scenes for professional buyers, thereby enhancing the quality of the exhibition transactions and becoming a beautiful colour throughout the exhibition.

Pre-registration Channel Officially Opened Multiple Benefits Revealed on Site

As 2020 kicks off, the 114th China Daily-use Articles Trade Fair opens its visitor invitation work in full swing. In order to help more professional buyers draw inspiration, capture market opportunities and provide fruitful and precise matching services, the show has opened various online pre-registration channels and provided a number of value-added services for successful pre-registered visitors.

Visitors who complete pre-registration through the official show website (www.reedhuabai.com) and WeChat public number (reedhuabai) can enjoy multiple privileges at the show, including free pre-exhibition badge mailing, direct entry without queuing by swiping the card, first preview of exhibits, free online business matching, free access to e-newsletters, free redemption of a souvenir, and so on. More surprises are waiting to be unveiled on site.

The organisers of the 114th China Daily-use Articles Trade Fair sincerely invite all "Department Store People" to visit the Shanghai New International Expo Centre from 23rd to 25th July, to make early preparations for the purchasing work in 2020, to share the great feast in the department store industry, and to start the efficient visit to the mid-year event of the department store industry.