SHANGHAI, China – The 118th China Daily-Use Articles Trade Fair (CDATF) concluded this July at the Shanghai New International Expo Center, welcoming 137,600+ buyer visits, 5,000+ exhibitors, and 100,000+ new products across 190,000sqm+. As Asia’s leading sourcing fair for daily-use homeware, CDATF once again proved its role as a gateway for overseas companies to engage directly with China’s fast-evolving consumer market.

Japanese Manufacturer Debuts at CDATF

Among the many international exhibitors, Iwatani Materials Corporation from Japan made its debut at CDATF 2025. The company presented a wide range of household and kitchen products—from microwave cookers “GOURLAB”, Japanese-designed interior products “I’m D”, and Japanese-quality plastic bags “Iwrap”—practical yet stylish items that quickly drew strong interest from visiting buyers.

“We are a Japanese materials company, and this is our first time at CDATF,” said Ms. Satoko Nakajima, Senior Manager of the Home Products Division, “through this exhibition, we want more people to experience the quality and value of Japanese manufacturing.”

Direct Buyer Engagement Creates New Value

For Iwatani, the decision to exhibit was driven by the unique advantage of direct buyer engagement. “In recent years, more and more people are paying attention to Japanese manufacturing and design. I also wanted to take this opportunity to observe the Chinese market firsthand and better understand consumer trends here,” Ms. Nakajima explained.

She added, “I came with an exploratory mindset. At first, I worried that interest might be limited. But to my surprise, buyers showed enthusiasm for nearly every product. Their feedback gave me both confidence and new ideas for the future.”

She further emphasized the importance of meeting buyers who appreciate “Made in Japan” quality—products that balance functionality with everyday convenience.

Insights into a Dynamic Chinese Market

Reflecting on her experience, Ms. Nakajima highlighted the remarkable speed of market response in China: “The market here reacts so quickly to new trends. The advanced networks and responsiveness are impressive and worth paying close attention to.”

For Iwatani, CDATF was not just an exhibition, but an opportunity to understand Chinese consumer needs and align with one of the world’s most dynamic markets.

CDATF: A Gateway for Global Exchange

For overseas exhibitors like Iwatani Materials, CDATF provides more than visibility—it delivers insight, connections, and opportunity. By showcasing Japanese craftsmanship in Shanghai, Iwatani enriched the fair with fresh perspectives, while also discovering the potential of deeper collaboration with global buyers.

CDATF is where international innovation meets China’s booming homeware market—an unmissable platform for sourcing, exchange, and a strategic entry point into China’s consumer landscape.

For more information, please contact

Penny Pei

E: [email protected]

Or visit our official website: https://www.cdatf.com/en-gb.html

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About China Daily-use Articles Trade Fair:
The 119th China Daily-Use Articles Trade Fair (CDATF) is Asia’s flagship exhibition for household and consumer goods. With over 70 years of industry experience, CDATF has established itself as a trusted global platform for sourcing, product innovation, and industry collaboration. From July 23–25, 2026, the fair will bring together over 5,000 leading brands and manufacturers at the Shanghai New International Expo Center (SNIEC). Covering the full spectrum of the homeware industry, the exhibition features kitchenware, cookware, cups and drinkware, bathroom essentials, storage solutions, outdoor products, home textiles, cleaning supplies, and more—offering buyers and exhibitors exceptional opportunities for business growth and partnership.

About RX: 
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 42 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people.  RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.